Journal 12

Cheong, Y., De Gregorio, F., & Kim, K. (2010). The Power of Reach and Frequency In the Age of Digital Advertising. Journal of Advertising Research, 50(4), 403-415. Retrieved from EBSCOhost.
Yunjae Cheong, who is a advertising Ph.D.in the University of Alabama. De Gregorio,Federico, who is a Ph.D.in the University of Akron. Kim,Kihan who is in the Seoul National University. This article mentions the research on Internet ads and other traditional ads evalutions. It shows some statistics in a table about their survey. It is found that both Internet ads and traditional ads keep based on something. It is very usful for me because I want to compare and contrast new ads and traditional ads in my research paper. I think the survey is very important in my paper.

Journal11

Wikipedia is a free, multilingual encyclopedia, there are a lot of things about Wikipedia. Everyone can learn knowledge. Most of professors in the university do not like that students use it. Because any one can edit the encyclopedia, and it is too general. Moreover, there are several mistakes in the Wikipedia. In my mind, Contents and reference are my favorite parts which can help me write a research paper. Actually, I will learn a lot about advertising. For example, clear definition, various types of advertising, and efficient sale promotions. Due to my major is business ,so I choose this topic, and advertising and business are linked. If I just research advertising, the topic is too general. I think those specific are not too hard to research. However, I should do some research in the books and online except for Wikipedia.

Journal10

When I came to the United States, I live with my friends who are one boy and one girl. They both focus on appearance. However, I do not care it, and I just like to be comfortable. In addition, before I never wear make-up. One day, one guy told me, "Fiona, you have to do some makeup by yourself, every girl likes to dress, make up, and diet." Suddenly I was so surprised that why my friend said this, and what should I do. Sometimes I thought it is a good advice, I should try to change something. Because I came to a new environment and learnt to adjust to new life, and then I went shopping and bought some make-up. At the beginning, it is hard to wear my face, but my friend taught me a lot. I can make up by myself slowly and like it somehow. Therefore, my friend gave me a good advice, in my opinion, I make up everyday as well as respect for others.

Journal 9

It is hard to define "American food" like hamburger, hot dog, fried chicken, and cheese. In my mind, American food is the fast food, because when I live in here, I can find there are McDonalds, Burger King ,KFC, or other fast food store in everywhere. most of the people look like so strong in the U.S. Meat, bread, cheese, no vegetables sounds like American diet with fried and a soda. However, I sure do love them, everything is very fresh. Sometimes I eat fast food once or twice per week and do not care calorie though I make sense clearly which is a little bit unhealthy. Compare with Chinese diet, it is unsimiliar to American diet. There are vegetables, meat, egg, and rice in the daily. A lot of people worry about their size and weight. In my opinion, just children and teenagers like to eat fast food, and some business men do have no time to cook by yourselves. Overall, I want to say people should keep healthy everyday, it is difficult to do, because of several delicious hamburger, like me.

Journal 8

"A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty."Winston Churchill said. This is a quote that I like it. in my mind, a person focus on the good rather than the bad in life. If people are full of the negative ideas, they will appeal negativity in their life. Generally, I think I am the optimist. For instance, when I took the first two driver tests in Pomona, I failed again and again. Though I was a little dismal, I thought I did a serious mistake and I still did not drive. Moreover, I should practice driving more. So I was happy to keep learning it, when I took the third times, I pass it. I want to say we should maintain a positive life and be alert to our thoughts and attitudes. Do not always focus on the problems, our focus should change to solve them.

Journal 7

people alway say birds of a feather, similar people stay together. In my opinion, it is ture in my real life. being in a class, working with someone can get to know each other in some situations. It is easy to do this. However, I might focus on whether we have the same interests, character, hobby, and information or not. These elements are important for me to get a friend. For instance, my best friend--Jessie, we like the same style of clothes and love to shop together, one time I went to San Francisco, and she stayed in LA. We went to shop in the different places and different time, but when I came back to LA, I was so surprised we got the same clothes. I thought we were mutual. Meanwhile, Compare with other friends, whatever some situations, it is difficult to have the same perspective. Therefore, "birds of a feather" is a rule that will never go out of style.

Journal 6

When I was a child, I always believed animals can talk just like fairy tales. And the world will be more interesting and excited if animals can talk with human. They can tell us what they like and unlike, make friends with individuals, and do something that can not be fulfilled by human such as researching in tiny cave. Meanwhile, I would like to ask panda why they so like eating bamboo, ask koala whether they will feel tired when sleeping for a whole day.